Suggestion for program

As @allObjects says, Advertising is what you want. It's only in one direction so it's not guaranteed that you'll receive every advertising packet. What I usually say is to transmit a number all the time, and to then just increment that number when something happens. It's then easy to detect on your IoT hub.

This might help you out quite a bit as it uses sending a button press as an example: BLE Advertising with Node.js/Python/C#/Android

I should add that Puck.js doesn't have an accelerometer - it's a magnetometer (effectively a 3D compass). It's still pretty easy to use it to detect movement though as any rotation would change the compass reading.

There's a post here: http://forum.espruino.com/conversations/301185/

But basically you want some code like:

var avr = Puck.mag();
var magDiff;
var hadMoved = false;
var moveCounter = 0;
Puck.on('mag', function(xyz) {
  // work out difference in field
  var dx = xyz.x-avr.x;
  var dy = xyz.y-avr.y;
  var dz = xyz.z-avr.z;
  magDiff = Math.sqrt(dx*dx+dy*dy+dz*dz);
  // update average
  avr.x += dx/2;
  avr.y += dy/2;
  avr.z += dz/2;  
  var moved = magDiff > 50;
  if (moved && !hadMoved) {
    moveCounter++;
    NRF.setAdvertising({},{manufacturer: 0x0590, manufacturerData:[moveCounter]});
  }
   hadMoved = moved;
});
// Turn magnetometer on
Puck.magOn();

But I'm afraid at the moment that's not something that you could do with the graphical editor - it'd have to be JS.