Btn1 not responding and watch not turning on with any of the buttons

Hello friends,
I'm experiencing an odd issue with my watch that started today.
I went to go up in the launch and the top button wasn't responding. I turned the watch off to take a look at the inside and see if the button was damaged. From what I can see the button doesn't appear to be broken, but now the watch is in an unusable state. Do any of you have recommendations for me to try?

So now the watch isn't turning on at all? You could try long-pressing BTN1+2 (for about 10 seconds) which should force a reboot to the bootloader and see if that helps?

Gordan, thanks for your response. I tried holding btn1+2 for ~15 seconds to be sure, I also then tried btn1+3 2+3 and 1+2+3 just to be sure. I'm concerned that the button might be busted.

Can you feel a 'click' when you press BTN1 at all? I guess you could try taking the watch out of the casing and pressing the metal button dome yourself?

It is possible to put the whole watch 'puck' in upside-down I believe, in which case none of the buttons will work...

Yeah I does click and I double checked the Puck was inserted correctly. After deconstructing the watch a bit more I managed to get the button working again, however after a few minutes it stopped working again. I have a video from my microscope that might be helpful.

I guess it's possible that the black ribbon cable has lost contact with the watch PCB in places (it's just soldered on, and sits behind the LCD).

I think at this point it might be better if you send it back and I swap it for a new one?

Yeah that seems like the best course of action.
Its a bit of a shame because it seems like a nice watch.
I'll look into contacting the store and seeing if they'll be able to replace it. Thanks for your help!

I'll look into contacting the store

Where did you buy it from then? I kind of assumed it was bought via Espruino.com

correct, I bought it from:
https://shop.espruino.com/banglejs?

@Delta Gordon runs espruino.com... Since he said he'll swap it out for a new one I'm pretty sure the store will be able to replace it. :D

Oh so sorry, I didn't want to assume. I also sent in a return order. Thank you for letting me know Johan. Also thank you Gordon!