If the link dies, you might be able to google "huamao technology ble ios7 source code".
Once you get the code running on your iPhone (it doesn't seem to work in the simulator), you can see the HM-10 in the list, click it, and there's a text box to send text back and forth to Espruino.
Espruino is a JavaScript interpreter for low-power Microcontrollers. This site is both a support community for Espruino and a place to share what you are working on.
Pat, not sure if you're still working on this, but this iOS sample code worked for me:
http://www.jnhuamao.cn/download_rom_en.asp?id=66 -> "4.0 BLE IOS7 Source code"
If the link dies, you might be able to google "huamao technology ble ios7 source code".
Once you get the code running on your iPhone (it doesn't seem to work in the simulator), you can see the HM-10 in the list, click it, and there's a text box to send text back and forth to Espruino.
There's some sample code here that is a great starting point for the Espruino side: http://www.espruino.com/USART