Thanks! Yes, it's a good point. I think the out of box experience would need to be more polished (especially on the fitness side of things) and I'd have to have a curated section of the app store, but I think it could be a lot more mainstream.
It's tricky though - as you get more mainstream people get more picky. With the Bangle 1 I get people who buy it just to try out and then return it 2 weeks later for a refund. I'm not sure I got a single return from the original Espruino board, and I think as I go more mainstream that sort of thing will happen more and more.
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