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re post #5: 'Why sell a watch if you only change the firmware?'
I believe you answered this very question three months ago:
Can I display a bitmap on top of another bitmap?
so, I want it to draw a clock face
Changing the firmware allows the user the ability to modify the original functionality to that of what one desires, as in your case the desire to create a unique new clock face.
Why sell a watch if you only change the firmware?