How to create custom service and characteristics

Ok, so after a few changes, bluetoothctl is showing:

[bluetooth]# list-attributes F1:F9:F8:7F:B3:CE
Primary Service
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b
	0000bcde-0000-1000-8000-00805f9b34fb
	Unknown
Characteristic
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000c
	0000abcd-0000-1000-8000-00805f9b34fb
	Unknown
Descriptor
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000c/desc0010
	00002903-0000-1000-8000-00805f9b34fb
	Server Characteristic Configuration
Descriptor
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000c/desc000f
	00002901-0000-1000-8000-00805f9b34fb
	Characteristic User Description
Descriptor
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000c/desc000e
	00002902-0000-1000-8000-00805f9b34fb
	Client Characteristic Configuration
Primary Service
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000a
	00001801-0000-1000-8000-00805f9b34fb
	Generic Attribute Profile
[bluetooth]# 

The puck.js code is

function SetupServices() {
  NRF.setServices({
    0xbcde : {
      0xabcd : {
        value : "Hello", // optional
        maxLen : 5, // optional (otherwise is length of initial value)
        broadcast : true, // optional, default is false
        readable : true,   // optional, default is false
        writable : true,   // optional, default is false
        notify : true,   // optional, default is false
        indicate : true,   // optional, default is false
        description: "My Characteristic",  // optional, default is null
        onWrite : function(evt) { // optional
          console.log("Got ", evt.data);
        }
      }
      // more characteristics allowed
    }
    // more services allowed
  },{advertise:['bcde'], uart:false});
}

//setInterval(SetupServices,1000);
SetupServices();

but the bluez/tinyB is showing me:

Bluetooth manager started...
Device discovery..
Discovered devices: 
Class = BluetoothDevice Path = /org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE Name = Puck.js b3ce Connected = 0 
Connecting to device..0x1aaeff8
Fetch services..
Class = BluetoothGattService Path = /org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000a UUID = 00001801-0000-1000-8000-00805f9b34fb Device = /org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE 

So confused now :)