How to create custom service and characteristics

Just to verify this isn't a tinyB issue, I tried the same using bluetoothctl, and here is it's output

[Puck.js b3ce]# list-attributes
Primary Service
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b
	6e400001-b5a3-f393-e0a9-e50e24dcca9e
	Nordic UART Service
Characteristic
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000f
	6e400002-b5a3-f393-e0a9-e50e24dcca9e
	Nordic UART TX
Characteristic
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000c
	6e400003-b5a3-f393-e0a9-e50e24dcca9e
	Nordic UART RX
Descriptor
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000b/char000c/desc000e
	00002902-0000-1000-8000-00805f9b34fb
	Client Characteristic Configuration
Primary Service
	/org/bluez/hci0/dev_F1_F9_F8_7F_B3_CE/service000a
	00001801-0000-1000-8000-00805f9b34fb
	Generic Attribute Profile
[Puck.js b3ce]#