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  • They actually buy up front. If you look at the bottom of there are some rates for purchases in larger quantities, and they just work off those.

    I started off doing sale or return, but quite quickly it got popular enough that I didn't have to.

    Adafruit are particularly good at keeping their markup low, and I think they make more money off extra stuff sold along with the boards.

    However some other companies put large markups on the sale price - to the point where some might be making maybe 3x more money off each device sold than I am!


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