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  • I have a drawer full of EEPROMs (dozens of them) and not one of them was made by Atmel.

    How many photo-copiers (now digital) do we have and we still speak (in America) of ...go make a Xerox of it? ...Kleenex... and many many more.

    This goes for many things for which the brand name was and is still used rather than a term of the general taxonomy.

    So using the brand name is not that strange... last but not least it is still a minting term.


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