(consolidating my post under this account, I have 2, user81779 is my other one I'm retiring, sorry if this is causing confusion)
So I did further test and the module seems to be flawed as it does not support R + other color scenario. I used this code:
data = 0b11111111;
data = 0b11111111 << i ;
data = 0b00000000;
data = 0x01 << 0 ;
for combining B+G and R+B (video attached). Red did suck the power out of other color diodes. No go with this module :( I'm better off 3d-printing a pixel mask on top of neopixel. Price wise, an 8x8 neopixel matrix clone is pretty good.
Thanks @allObjects for your keen interest and assistance!