We'd need to know what computer you have (and what, if any errors/messages you see) to be much help - however as long as you have an up to date version of Chrome and a computer from the last 5 years it's extremely likely you have everything you need.
when I hold down BTN1 for 30-ish seconds I don't see any change on the board display
You need to do this while you're applying power to the board - that could be your issue? Just holding it normally will have no effect.
Espruino is a JavaScript interpreter for low-power Microcontrollers. This site is both a support community for Espruino and a place to share what you are working on.
We'd need to know what computer you have (and what, if any errors/messages you see) to be much help - however as long as you have an up to date version of Chrome and a computer from the last 5 years it's extremely likely you have everything you need.
You need to do this while you're applying power to the board - that could be your issue? Just holding it normally will have no effect.